With its intercultural dimensions, global brand management is not only one of the most fascinating parts of modern marketing but also one of the most complex parts. By breaking global brand management into 7 comprehensive steps, you can build a framework to analyse and identify where you can improve the process of international brand management and increase your international marketing effectiveness and brand equity.
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This talk will be given by Martin Schiere, Principal and Consumer Goods Strategy Lead at Glocalities and Motivaction International. He is a Cross-cultural Marketeer and Brandbuilder, specialized in in leading multi-cultural teams and growing brands across markets. Martin has 15 years of marketing experience helping brandbuilders such as Heineken, Unilever, Aviko and start-ups build international brands